A project to promote all of Lazio’s olive-growing production with a brand recognisable worldwide: Olio di Roma PGI. The brand that will identify quality oils produced in Lazio is finally about to receive recognition from the European Commission.
Lazio currently has 4 oils with protected designation of origin (Sabina, Tuscia, Canino, Colline Pontine), but over 10,000 hectares of olive-growing land do not benefit from any brand certifying and protecting their territorial origin.
“[i]The goal of the Olio di Roma PGI project is to overcome this fragmentation and promote the origin and quality of all regional productions[/i] – explains David Granieri – [i]Demand for certified-quality, certain-origin extra virgin olive oil is constantly growing, and an easily recognisable brand, closely linking product and territory, can be a concrete help for businesses competing in the market[/i]”.
[iframe]https://www.youtube.com/embed/J6FL1IisTqw[/iframe] [Report produced and broadcast on 13 May 2018 by TGR RegionEuropa]
